DataPrime Details

Send request to
or call
Paul Mengden at (973)846-7019 x636

Phone: (973)846-7019
Fax: (973)846-7014
9 Undercliff Terrace
West Orange, NJ 07052
Paul Mengden - President & Founder

Mr. Mengden has over 15 years direct marketing, analytical, sales, and business management
experience.  Most recently and prior to starting DataPrime in 2003, Mr. Mengden was President
of Lighthouse Media Solutions, an online marketing firm he co-founded.

Prior to this, Mr. Mengden was Senior Vice President of Mosaic Performance Solutions North
America, a wholly owned subsidiary of Mosaic Group Inc., and formerly Paradigm Direct.  From
1998 through 2002 Mr. Mengden oversaw large scale direct marketing programs acquiring
hundreds of thousands of new customers for Fortune 100 clients.

Mr. Mengden was a Director with Princeton Management Resources, a telemarketing
consulting company, from 1995 to 1998.  At Princeton Management Resources, Mr. Mengden
worked with very large financial institutions and telecommunications companies to implement
their telemarketing programs.

From 1989 to 1995, Mr. Mengden held a number of sales and marketing positions.  Mr.
Mengden studied Electrical Engineering and Mathematics at Virginia Tech University.

Larry Kraft - Vice President of Sales

Mr. Kraft has over 20 years of direct marketing, new business development, and management
experience.  Most recently and prior to joining DataPrime in March 2005, Mr. Kraft owned and
operated Panorama Direct, Ltd., a full service data, print, and mail package brokerage company
he started in 2002.

Prior to starting his own company, Mr. Kraft was a National Sales Executive with PrimeNet
Marketing Services, a full service agency, from 1998 to 2002.  Mr. Kraft was responsible for
driving new business in the data, printing and full service mail package arena.

From 1990 to 1998, Mr. Kraft held various senior business development positions Catalyst
Direct Marketing, American Computer Group, and RMI Computer Services.  His areas of
expertise included list management, list brokerage, database development, and data
processing services.

Mr. Kraft started his career in direct marketing in 1984 with the Walter Karl Companies working
in the alternative media and package insert division.
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DataPrime LLC ∙ 9 Undercliff Terrace ∙ West Orange, NJ 07052 ∙ Phone 973 846 7019  Fax 973 846 7014
About Us
Key Management Biographies